Goal: RepairPal and Yelp partnered to assist consumers looking to get an accurate repair estimate and book repair services online with a reputable shop in their area.
Process: 1. Analyzed a similar flow on the dot com product. 2. Found and addressed drop-off points. 3. User tested adjustments 4. Rolled out iframe on the Yelp platform 5. Measured results.
Results: The Yelp and RepairPal partnership produced great results. RepairPal’s stand alone book and pay feature had a steady conversion rate of 0.3% while the Yelp feature holds conversion rate of 25%.