Goal: RepairPal qualitative and quantitative information about their users so a discovery project was completed to help guide future product decisions.

Process: 1. Introduced user testing and prototyping 2. Conducted user tests of our core page types- gathered data on page intent, customer journey, overall impressions, and user types. 3. Created user personas 4. Created next steps to help increase conversion

Results: RepairPal now has basic data on our users as well as reliable user personas for future use.