Goal: Mode launched their native app Mode Stories in April 2015. After monitoring the user data carefully over the first week, it was clear that users did not want to create an account and closed the app before they were able to experience it’s features. We wanted to find a way to provide value to the user before they created an account.

Process: 1. Conducted comparative analysis of how other companies are solving this problem. 2. Defined how we wanted Mode to be defined on first impression 3. Wireframed concepts 4. Final visuals 5. Analyzed results

Results: After the launch of the new priming screens we saw a 28% increase in sign up completion from 11% to 39%.