Goal: After various rounds of usertesting I found that users were not interested in interacting with our global navigation which prevented them from discovering pages that could help with the car repair needs. Less than one percent of users were engaging with the global navigation and that number was even lower on mobile.
Process: 1. Researched common navigation models. 2. Reviewed current navigation architecture and performed a card sorting exercise with the product and engineering teams 3. Created wireframes and user tested options. 4. Created visual mocks. 5. Analyzed results
Results: After the navigation update, we saw a 31% increase in global nav interactions.