Goal: After various user tests were conducted showing that consumers had difficulty understanding what value RepairPal offered we decided it was time to update the homepage and focus very seriously on messaging.

Process: 1. Understand who we were trying to reach (ie. first time users, media, etc). 2. Audit the homepage and define opportunities. 3. Research visual inspiration 4. Wireframe various options and present to marketing 5. Finalize language 6. Analyze results

Results: 78% of users tested after launch had a clear understand of RepairPal’s offerings. Overall page views per visits increased and scheduled appointments tripled which we attribute to clearer messaging.