Goal: Data made it clear that users were consuming one full story on the Mode platform but dropping off immediately after. I wanted to find out why people were bouncing and how we could encourage them to chain to a branded story.

Process: 1. Interviewed (5) Mode employees who did not use the platform 2. Asked the users to use the platform freely 3. Wireframe solutions 4. Implement updates 5. Analyze results.

Results: One week after we implemented card changes the amount of users who reached the branded story rose from ~8% to ~45.5%.