Goal: The majority of visitors arrive at RepairPal through simple search terms. Organic SEO traffic is extremely important to RepairPal and means that we need to constantly be working on ways to create content that delights users. User tests were conducted in hopes to provide insight to our content team and help them strategize when it came to content creation as well as article structuring.

Process: 1. Compiled mobile and desktop user feedback. 2. Implemented prioritized changes according to effort required 3. Analyzed results

Results: After the launch of the updated format we saw an uptick of pageviews per visit (from 1.4 to 1.7) and a large surge in monthly unique visits from 4.5 million to 6.2 million.